Natalie Fleming spent her early childhood in eastern Oregon. Natalie’s summers were spent on the Brown Family high desert ranch and winters in Bend. Adversity struck and her family lost the ranch by the time she was 13 years old, but the desire for soil, the challenges of ranching, and caring for it never left her blood.
Natalie came to Moscow, Idaho at 13 and spent her middle school and high school years up north. Natalie always told her kids, “I walked to school in a foot of snow, uphill both ways.” They didn’t believe her until her oldest moved to Moscow years later.
After graduation, Natalie worked for a Software and Computer Networking company in Utah, WordPerfect/Novell corporation. There she learned how to solve complex issues quickly, communicate technical crud in common terms, calmly walk anyone through a crisis, and invent creative solutions to countless random needs.
Natalie traveled quite a bit while her children were little with their father. She learned the challenges of living in a foreign country with small children while in Taiwan for a half year. Natalie epically failed to learn Mandarin while caring for her children.
Natalie brought her children to Nampa Idaho on Independence Day in 2002 and raised them in the Treasure Valley.Once in Idaho Natalie began dabbling in database development and made some pretty cool stuff. She bought a few more programming books at yards sales and studied up. Then built a massive yard sale website that covered the entire country. She built “GarageSaleNation.com” that mapped out the yard sales of 1,200 newspapers. Unfortunately, she knew nothing about marketing and it bombed wonderfully as she kept it running for three years.
She went back to focusing on her 4 children. Natalie often says that each of her children is more challenging than all of them combined.
Natalie returned to the workforce by building the equivalent of the Insurance Exchange for a small insurance company. That company took the enterprise wide product and took over the state in the Individual Health Insurance policy market. It was one of the few to survive the transition to Obamacare. When Natalie was done with the complex system, the company was paper-free and put their filing cabinets into storage.
Later Natalie built a solution for a non-profit servicing company that manages all the applications for 36 states letting users could fill out the basic data once, then the app completed all the non profit forms for each state. Nerdy stuff.
Natalie’s next app will be TerraAI, a prescriptive land management platform.
Natalie learned to be kind, fierce, loving, devoted, strong, faithful, ingenious, creative, determined, heartfelt, tender-hearted, God-fearing, face the dragons stand up woman.
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